SsangYong expands network with four new dealers

Wednesday, September 19, 2018

SsangYong has appointed four new dealers to its growing UK network

The new dealers are Broach Hill Garage in Driffield, Esplanade on the Isle of Wight, Fun Motors in Lower Darwen and Unity in Tredington


The Korean brand is actively looking for dealers to represent the brand in Birmingham (North), Bristol, Inverness, Liverpool, Oxford, Portsmouth, Southampton, Swansea, Teesside and Telford.

To help speed-up the network roll-out it has appointed Justin Lamba as dealer recruitment manager.

Lamba was formerly the brand’s dealer commercial manager for South East England, and has previous sales, business development and customer support experience with from a number of brands, including DaimlerChrysler, Daihatsu and Mondial Assistance.

“The arrival of Rexton and Musso has resulted in significant levels of interest in our franchise from prospective dealers,” said Nick Laird, managing director of SsangYong Motor UK.

“The huge improvement in the perception of our vehicles especially as expressed by the media, means we are engaging with new dealer partners who particularly appreciate our straightforward business model and focus on dealer profitability.”

David Rose, head of franchising for the brand, said; “I’m delighted Justin has joined the franchising team. After a year of consolidating the business, we are strengthening the management team to manage future growth, which will come from increased vehicle sales, especially the new Musso pick-up, parts sales and an expanding dealer network.

“We want to make it easy for dealers to acquire and operate the franchise, and have removed the barriers to ensure representing our brand is highly appealing.

“We have changed the traditional way people view a new vehicle franchise, and SsangYong will be known for the quality of its products, the ease of operating a dealership, and it’s free! Our new approach means no up-front costs, free signage, free special tools and free computer diagnostics.

“Not only that, SsangYong gives you industry leading margin retention on new vehicles, so all in all, highly compelling”