Auto Trader


Auto Trader Group plc is a 100% digital business having successfully completed the transition from a print title in 2013. Auto Trader sits at the heart of the UK’s vehicle buying process and operates the UK’s largest digital automotive marketplace.

Auto Trader’s primary activity is to help vehicle retailers compete effectively on the Marketplace in order to sell more vehicles, faster. The Marketplace brings together the largest and most engaged consumer audience, attracts around 60 million monthly cross-platform visits on its sites, with around 70% of visits coming through mobile devices. Retailers advertise more than 450,000 cars on average each day. The Group does not buy or sell any vehicles itself.

Auto Trader has around 92% prompted consumer brand awareness in the UK, with 80% of UK retailer forecourts advertising via the website.

Auto Trader’s market-leading position enables it to generate and collect large amounts of data on the UK’s automotive marketplace and leverage its possession of such data to create a suite of services which seek to allow retailers to:

  • BUY – buy the right vehicles, at the right price
  • MARKET - market their brands and businesses effectively in the digital world
  • SELL- sell more vehicles through advertising on the UK’s largest digital automotive marketplace
  • MANAGE – optimise their stock turn and vehicle margin