Motor Trader The award-winning and longest running UK magazine for car retailing professionals. Your first stop for News, Jobs and Reports for the motor industry.
F R F Volvo in Swansea has officially opened to the public after undergoing a £2m refurbishment
It began refurbishment project in October 2019.
Ahead of Volvo’s commitment to become a fully electric car maker by 2030, the new showroom features eight EV charging points with 1,200kw for direct fast charging, designed to cater for its expanding range of new and used electric vehicles. The retailer has also pledged that no refreshments will be served using single-use plastics – in fact, these have been removed from the showroom completely.
In addition to the new look, the Swansea-based retailer has also expanded, with a larger showroom offering a greater display of petrol, fully electric and hybrid cars, as well as Volvo Selekt Approved Used models on the forecourt. Over 100 different checks ensure these models are not just safe but performing to the highest standard with the latest Volvo parts and software.
John Radcliffe, retailer principal at F R F Volvo, said: “We are delighted to announce the refurbishment of our site, not least because this impressive development reflects our commitment to improving customer experiences and efficiency.
“After the record-breaking successes of our new Volvo models over the last year, we felt this was the perfect time to invest in an impressive new showroom that puts electrification at the forefront of our approach, with eight and an ultra-modern interior, the future of motoring has certainly arrived at F R F Volvo.
“We look forward to welcoming prospective and current customers down for a cup of coffee and a mince pie, to discuss their purchasing and servicing needs and the future of electrification.”