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Cambridge Garage signs remarketing deal with BCA

Cambridge Garage, the Havant, Hampshire based Volvo dealer, has signed a remarketing deal with BCA.

The remarketing partnership will see BCA’s Dealer Pro platform deployed in dealerships and part-exchange vehicles sold every Friday at BCA Blackbushe.

Nick Hancock, head of business at Cambridge Garage said: “We have ambitious growth plans and our used programme is a key element of that strategy.

BCA delivered a market leading remarketing programme based at the Blackbushe centre with the national reach of BCA Live Online to generate the maximum buying power.

“The BCA Dealer Pro platform provides a highly effective tool to help manage our used car programme, providing an accurate, transparent and professional part-exchange process.”

Dealer Pro is used by leading franchised and independent dealers across the UK and is integral to many manufacturers’ used car and online retailing programmes. It allows dealers, at the push of a button, to decide to fund and retail a part exchange, retain within the group or remarket through digital or physical auction. Thanks to a series of data integrations, the vehicle can be loaded into the UK’s largest lead management and DMS providers.

Adam Lish, head of new business Dealer UK at BCA said: “Cambridge Garage is one of the UK’s leading Volvo retailers and will offer a superb selection of vehicles at BCA Blackbushe.

“We are delighted that BCA has been awarded an exclusive remarketing partnership with Cambridge Garage and have put in place an innovative remarketing programme that blends physical and online channels to deliver the best possible buying power.”

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